Insights
Practical writing on lead generation, paid media, tracking and the software that holds it all together. No industry news, just the things we get asked about most.
Web & Software
The licence is rarely the real cost. A practical framework for deciding when to buy, when to build, and why the answer is usually a bit of both.
Read the guide: Buy or Build: When Off-the-Shelf Software Stops WorkingLead Generation
Occupiers search for space by location, size and type. If your own buildings do not rank for their own names, someone else is capturing the demand you created.
Read the guide: Commercial Property Marketing: How to Fill Units Without Relying on PortalsTracking & Analytics
If your report leads with impressions and rankings, it is measuring effort. Here are the numbers that inform a decision, and the questions to ask your agency.
Read the guide: Marketing Reports: The Metrics That Matter and the Ones That FlatterWeb & Software
A good brief describes the problem, not the solution. What to include, what to leave out, and why naming your budget gets you better proposals.
Read the guide: How to Write a Brief for a Website or Software ProjectPaid Media
Search catches demand that exists. Facebook and Instagram create it. An honest account of what Meta advertising is genuinely good at, and where it disappoints B2B businesses.
Read the guide: The Real Benefits of Facebook Advertising, and Where It Falls ShortLead Generation
You are not writing for the complainant. You are writing for the next prospect who reads the thread. What to say, what never to say, and the grounds that actually get a review taken down.
Read the guide: How to Respond to Negative Reviews (and When You Can Get One Removed)Social Media
Most plans start with a schedule and collapse by spring. Start with the questions your customers actually ask, and build something you can sustain in a busy month.
Read the guide: How to Create a Social Media Content Plan That Is Not Just a CalendarNext step
Tell us what you are trying to grow and we will tell you, plainly, what we would do about it and what it would cost.
Certified Google Partner
Client advertising spend managed every month
Liverpool based, working with businesses across the UK
© 2026 Digital Approach. All rights reserved.
Digital Approach is a trading name of Leverage Digital Limited, registered in England & Wales.