A Different Approach To Digital Marketing
Bespoke Software Development

Software built around how your business actually works

Sometimes another subscription or another plugin is not the answer. We build web-based systems around real operational processes, and we do it in the same team that runs your marketing.

A working example

A wholesale supplier running on software we built

Greenwood Hargreaves is a UK HVAC wholesale supplier. Their platform covers stock, purchase orders, quoting, sales orders, invoicing, credit notes, staff management, shipping and invoice chasing, with Xero synchronisation behind it.

Built in PHP and MySQL, with barcode scanning in the warehouse and a product catalogue their trade customers order from directly.

Operations · orders and stock New orderNew quote
9Orders today
42Quotes, 30 days
28POs awaiting goods-in
17Stock below minimum

Recent orders

#46102Trade accountPicked
#46101Trade accountAwaiting stock
#46098RetailInvoiced

Step 1 · Choose a customer

  • Northern Ventilation LtdTrade · 30-day terms
  • Mersey Mechanical ServicesTrade · 30-day terms
  • Halton Building ServicesTrade · pro-forma

Step 2 · Choose a product category

Spiral duct
Fittings
Flexible duct
Fans
Filters
Dampers

Step 3 · Order building

Northern Ventilation Ltd Trade · 30-day terms
420200200 spiral duct × 3 mtr39 units
420150150 spiral duct × 3 mtr30 units
Order value£4,182.60
Pushed to Xero automatically

Building an order in a bespoke system

The question is not whether software exists that does roughly this. It is what the workarounds are costing you every week, and whether that is more than building the right thing once.

What we build

Systems that usually start as a spreadsheet

CRM and customer systems

Leads, contacts, quotes, jobs and invoices in one place, shaped around your process rather than someone else’s.

Bespoke CRM

Job and field-service management

Scheduling, engineer assignment, site photographs, timesheets and sign-off, usually with a separate mobile interface for people on the road.

Warehouse and stock

Stock levels, minimum thresholds, purchase orders, goods-in, picking and barcode scanning.

Quoting and ordering

Product catalogues, trade pricing, quote-to-order workflows and customer-facing portals.

Invoicing and payments

Invoice generation, payment collection, credit notes and reconciliation, synchronised with your accounts package.

Integrations and automation

Xero, Stripe, ecommerce platforms and APIs, joining up systems that currently need somebody to retype between them.

Integrations
How a build runs

Discovery first, always

Nobody can price a CRM or a warehouse platform responsibly from a first conversation. So we do not pretend to.

Discovery

We map how the work actually happens now, including the workarounds. Produces a specification you own outright.

Specification

What gets built, in what order, and what is deliberately left out of phase one.

Build

PHP and MySQL, in stages you can see, so nothing arrives as a surprise at the end.

Live and supported

Training, handover and ongoing development, because these systems grow with the business.

Common questions

What people ask about bespoke builds

Why not just buy off-the-shelf software?

Usually you should. Off-the-shelf is cheaper, faster and someone else maintains it. Bespoke earns its place when your process is genuinely unusual, when several systems need joining, or when the workarounds have quietly become a full-time job.

What does discovery cost, and what do I get?

It is a paid stage, priced against the size of the problem. You get a specification you own. If you take it elsewhere to build, that is a legitimate outcome, it is your document.

Who owns the code?

You do. We will also make sure somebody other than us could pick it up, because software you cannot move is a liability regardless of who wrote it.

Can you work with a system somebody else built?

Often, yes. Inheriting and extending existing systems is a normal part of what we do, though we would want to look at it before committing.

Next step

Tell us what the workaround is

Most of these projects start with one process that everybody knows is broken. That is a good place to begin.

Generate demand. Track what works. Build what comes next.
Google Partner, Digital Approach

Certified Google Partner

£100k

Client advertising spend managed every month

UK‑wide

Liverpool based, working with businesses across the UK

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