A Different Approach To Digital Marketing
Digital Marketing Agency Liverpool

Digital marketing built around leads, sales and measurable growth

Digital Approach combines paid media, SEO, websites, marketing attribution and bespoke technology to help businesses generate more opportunities, and understand what turns those opportunities into revenue.

£100k

Client advertising spend managed every month

Google Partner

And a Microsoft Advertising Partner

UK-wide

Liverpool based, working with businesses across the UK

The problem

Marketing should generate more than clicks

Traffic, impressions and conversions tell only part of the story. The more important questions are what happened after the click, whether the enquiry was genuine, and whether it eventually produced revenue.

What we do

Four things that have to work together

Most agencies do one or two of these. The gaps between them are usually where the money leaks.

Generate

Create demand and capture what already exists.

  • Google Ads
  • Microsoft Advertising
  • Meta & LinkedIn Ads
  • SEO
  • Lead generation
Lead generation

Convert

Turn that traffic into real opportunities.

  • Websites
  • Landing pages
  • Ecommerce
  • Conversion optimisation
Web design

Measure

Understand what is actually working.

  • Call & form tracking
  • Marketing attribution
  • Google Analytics 4
  • Reporting
How we measure

Build

Create the systems behind the business.

  • Bespoke CRM
  • Job & warehouse systems
  • Xero & Stripe integrations
  • Automation

We don't stop measuring at the enquiry. Most platforms celebrate a form fill, that does not tell you whether it was worth having.

Services

Where businesses usually start with us

Lead generation

Campaigns built around the opportunities you actually want to win, measured on verified good leads rather than form fills.

Lead generation

Google Ads management

Managed around cost per acquisition, not cheapest click. From £500/month plus advertising spend.

Google Ads

Web design & development

Bespoke WordPress and WooCommerce websites built for enquiries and set up to be measured. From £2,000.

Web design

Ecommerce development

Including quote-led B2B stores for specialist suppliers whose customers do not simply add to basket.

Ecommerce

Brand identity

Identities built to stay consistent across print, web and advertising, with guidelines people can actually use.

Branding

Design for print

Catalogues, brochures, packaging and exhibition graphics, designed alongside the digital work.

Print design
Bespoke development

Sometimes marketing isn't the only system that needs fixing

Digital Approach also designs and develops bespoke business systems. From CRM and job-management platforms to warehouse systems, payment workflows and third-party integrations, we build software around operational requirements that off-the-shelf tools cannot solve cleanly.

Having marketing and development capability in the same agency means a project can follow the problem, a campaign that exposes weak tracking, or a website that turns out to need a CRM behind it.

Operations · orders and stock New orderNew quote
9Orders today
42Quotes, 30 days
28POs awaiting goods-in
17Stock below minimum

Recent orders

#46102Trade accountPicked
#46101Trade accountAwaiting stock
#46098RetailInvoiced

Step 1 · Choose a customer

  • Northern Ventilation LtdTrade · 30-day terms
  • Mersey Mechanical ServicesTrade · 30-day terms
  • Halton Building ServicesTrade · pro-forma

Step 2 · Choose a product category

Spiral duct
Fittings
Flexible duct
Fans
Filters
Dampers

Step 3 · Order building

Northern Ventilation Ltd Trade · 30-day terms
420200200 spiral duct × 3 mtr39 units
420150150 spiral duct × 3 mtr30 units
Order value£4,182.60
Pushed to Xero automatically

Building an order in a bespoke system

Sector experience

Where we have done this before

House builders

Development websites, new-home enquiry generation, SEO and reporting for housebuilders and their developments.

Commercial property & workspace

Office space, business centres and multi-use destinations, marketing accommodation to several different audiences at once.

Science parks & lab space

Specialist workspace marketing, including laboratory and science/technology accommodation.

Construction & trades

Lead generation for trade businesses, plus the operational software behind them.

Ecommerce & B2B supply

Consumer stores and specification-led B2B suppliers with quote-based purchasing.

Professional services

Including legal, accountancy, recruitment and financial services.

Prospect Homes new homes website homepage, built by Digital Approach

Case study · House builders

Prospect Homes

A complete website rebuild, followed by ongoing SEO, lead generation, analytics and monthly reporting, plus continuous maintenance of the site itself.

Development pages rank top of Google for their own names, which is where new-home buyers actually search. Figures from Google Search Console, last 12 months.

  • 19,500Organic clicks in the last 12 months
  • #1For development searches such as “Hollinsgate Burnley”
  • OngoingWebsite, SEO, lead generation and monthly reporting
Operations · orders and stock
9Orders today
42Quotes, 30 days
28POs awaiting goods-in
17Stock below minimum

Recent orders

#46102Trade accountPicked
#46101Trade accountAwaiting stock
#46098RetailInvoiced
#46095Trade accountQuote sent
SyncedXero, 4 min ago

Case study · Bespoke software

A warehouse and trade business, running on software we built

Greenwood Hargreaves is a UK HVAC wholesale supplier. We built them a bespoke warehouse and business-management platform in PHP and MySQL, covering stock, purchase orders, quoting, sales orders, invoicing, credit notes, staff management, shipping and invoice chasing, with Xero synchronisation behind it.

The screenshots show the quoting interface and the operations dashboard. Customer and financial details are redacted.

  • PHP / MySQLBuilt from scratch, not assembled from plugins
  • XeroInvoices and payments synchronised automatically
  • BarcodeWarehouse scanning built into the order flow
Recent work

Websites we have designed and built

Some of the organisations we have worked with
University of LiverpoolLangtree Property ManagementThe Heath business and technical parkEQUADEM Network Plus, University of Liverpool dementia research networkPeople First MerseysideGreenwood HargreavesMerseytravelScantecIdeas UKMersey FerriesPrima CleanersBerkeley Shaw
Start here

Tell us what you are trying to grow

A short conversation is usually enough for us to tell you where the opportunity is, and whether we are the right people for it.

Generate demand. Track what works. Build what comes next.
Google Partner – Digital Approach

Certified Google Partner

£100k

Client advertising spend managed every month

UK‑wide

Liverpool based, working with businesses across the UK

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