Digital marketing built around leads, sales and measurable growth
Digital Approach combines paid media, SEO, websites, marketing attribution and bespoke technology to help businesses generate more opportunities, and understand what turns those opportunities into revenue.
Client advertising spend managed every month
And a Microsoft Advertising Partner
Liverpool based, working with businesses across the UK
Marketing should generate more than clicks
Traffic, impressions and conversions tell only part of the story. The more important questions are what happened after the click, whether the enquiry was genuine, and whether it eventually produced revenue.
Four things that have to work together
Most agencies do one or two of these. The gaps between them are usually where the money leaks.
Generate
Create demand and capture what already exists.
- Google Ads
- Microsoft Advertising
- Meta & LinkedIn Ads
- SEO
- Lead generation
Convert
Turn that traffic into real opportunities.
- Websites
- Landing pages
- Ecommerce
- Conversion optimisation
Measure
Understand what is actually working.
- Call & form tracking
- Marketing attribution
- Google Analytics 4
- Reporting
Build
Create the systems behind the business.
- Bespoke CRM
- Job & warehouse systems
- Xero & Stripe integrations
- Automation
We don't stop measuring at the enquiry. Most platforms celebrate a form fill, that does not tell you whether it was worth having.
Where businesses usually start with us
Lead generation
Campaigns built around the opportunities you actually want to win, measured on verified good leads rather than form fills.
Google Ads management
Managed around cost per acquisition, not cheapest click. The management fee is agreed up front and sits as its own line, separate from your advertising budget.
Web design & development
Bespoke WordPress and WooCommerce websites built for enquiries and set up to be measured. Scoped and priced against what the site actually has to do.
Ecommerce development
Including quote-led B2B stores for specialist suppliers whose customers do not simply add to basket.
Brand identity
Identities built to stay consistent across print, web and advertising, with guidelines people can actually use.
Design for print
Catalogues, brochures, packaging and exhibition graphics, designed alongside the digital work.
Sometimes marketing isn't the only system that needs fixing
Digital Approach also designs and develops bespoke business systems. From CRM and job-management platforms to warehouse systems, payment workflows and third-party integrations, we build software around operational requirements that off-the-shelf tools cannot solve cleanly.
Having marketing and development capability in the same agency means a project can follow the problem, a campaign that exposes weak tracking, or a website that turns out to need a CRM behind it.
Recent orders
| #46102 | Trade account | Picked |
| #46101 | Trade account | Awaiting stock |
| #46098 | Retail | Invoiced |
Step 1 · Choose a customer
- Northern Ventilation LtdTrade · 30-day terms
- Mersey Mechanical ServicesTrade · 30-day terms
- Halton Building ServicesTrade · pro-forma
Step 2 · Choose a product category
Step 3 · Order building
| 420200 | 200 spiral duct × 3 mtr | 39 units |
| 420150 | 150 spiral duct × 3 mtr | 30 units |
Building an order in a bespoke system
Where we have done this before
Sectors we know well enough to be useful in from the first conversation. Each of these has its own page.
House builders
Development websites, new home enquiry generation, SEO and reporting for housebuilders and their development sites. More on housebuilders.
Commercial property and workspace
Office space, business centres, industrial units and multi use destinations, marketing accommodation to several different audiences at once. More on commercial property.
Manufacturers and suppliers
Specification led B2B, where the buyer searches for a capability rather than a company, and the quote process matters as much as the enquiry. More on manufacturers.
Recruitment agencies
Winning clients and attracting candidates, with job board and ATS integration built into the site rather than bolted onto it. More on recruitment.
Law firms and solicitors
Conveyancing, disrepair, injury and commercial work each behave differently and are worth different amounts. More on law firms.
Dental and health practices
Local search, treatment level targeting and call tracking, for practices competing on private treatment rather than volume. More on dental.
Construction and trades
Lead generation for trade and construction businesses, plus the operational software behind them. How we generate leads.
Ecommerce and B2B supply
Consumer stores and specification led B2B suppliers with quote based purchasing. More on ecommerce.
Professional services
Accountancy, financial services, architecture and surveying, where a handful of the right clients justifies the whole budget. More on professional services.
Prospect Homes
A complete website rebuild, followed by ongoing SEO, lead generation, analytics and monthly reporting, plus continuous maintenance of the site itself.
Development pages rank top of Google for their own names, which is where new-home buyers actually search. Figures from Google Search Console, last 12 months.
- 19,500Organic clicks in the last 12 months
- #1For development searches such as “Hollinsgate Burnley”
- OngoingWebsite, SEO, lead generation and monthly reporting
Recent orders
| #46102 | Trade account | Picked |
| #46101 | Trade account | Awaiting stock |
| #46098 | Retail | Invoiced |
| #46095 | Trade account | Quote sent |
A warehouse and trade business, running on software we built
Greenwood Hargreaves is a UK HVAC wholesale supplier. We built them a bespoke warehouse and business-management platform in PHP and MySQL, covering stock, purchase orders, quoting, sales orders, invoicing, credit notes, staff management, shipping and invoice chasing, with Xero synchronisation behind it.
The screenshots show the quoting interface and the operations dashboard. Customer and financial details are redacted.
- PHP / MySQLBuilt from scratch, not assembled from plugins
- XeroInvoices and payments synchronised automatically
- BarcodeWarehouse scanning built into the order flow
Websites we have designed and built
Tell us what you are trying to grow
A short conversation is usually enough for us to tell you where the opportunity is, and whether we are the right people for it.
