With today’s ever developing mobile technology and advancing social media apps, there is no excuse for not taking advantage of the mass of advertising opportunities available. Since it’s conception, Facebook has been connecting people all over the world, and now people are using it to connect businesses and their customers.
There are many online advertising avenues to go down but Facebook Advertising is one of the better options. It’s easy, cheap and most importantly, it’s effective. With Facebook’s huge user base, you can be pretty sure that your audience is there. Facebook accounts for up to 15.8% of total time spent on the Internet, so the advertising potential is ridiculous.
Thanks to remarketing, you can guarantee that people will be seeing your ads. Remarketing means that your ads are being shown to people who are already interested in your products or services, which we know because chances are they have already visited your website. We use a web pixel in order to track data from customers who have visited your website and store it in a custom audience.
Facebook has incredibly specific targeting tools, so you can pick exactly the person you want to target your ad towards… and I mean very specific. Using this tool you can pick an audience who are reaching certain life events or even friends with people reaching these life events.
Is there anything better than being able to reach people when they’re on the go? By targeting mobile users, you open up a world of possibilities. There are 1.74 billion mobile active users on Facebook, which means that getting your ads to more people whenever you want has never been easier.
When using Facebook Advertising, you won’t have to worry about navigating a difficult system to find all the relevant data about your ads. Facebook has an easy to use interface, which spells out all the data for you, so you can understand even if you aren’t the most analytical.
If you really want to make the most of Facebook Advertising, you have to use Facebook’s tracking Pixel. With Facebook’s Pixel, you can make the most of Facebook’s advertising, with the benefits of remarketing and conversion tracking. Using the Pixel means you can determine what’s wrong with your ad, say you’re getting ad clicks, but no conversions. You can determine that your ad is intriguing enough, but maybe your offer or landing page isn’t.
Google Partners is summarised by Google as ‘the programme for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts’.
As part of the programme and to become a Google Partner, we are required to pass Google’s exams, this ensures our knowledge meets with the strict standard set by Google for those responsible for managing Google AdWords campaigns.