Commercial property marketing that captures demand directly
Occupiers search by location, size and type. Almost nobody searches for a landlord. If your buildings do not rank for their own names, portals are collecting demand you created.
Working with landlords, developers and managing agents
Client advertising spend under management
Certified on Google Ads
Your own buildings should rank for their own names
The most valuable search traffic in this sector is somebody typing a building or estate name. They have seen a board, a listing or a mention, and they are now looking you up specifically.
It is also the easiest traffic to win, because you have no real competition for your own name. Yet on most portfolios we look at, a portal, an agent or a directory outranks the landlord’s own page. That is demand you generated with your own boards, brochures and PR, handed to somebody else at the final step.
Fixing it is usually straightforward and it is the first thing we would do.
Lead types
Send these leads into Google
Lead outcomes
Only send conversions that have these outcomes
- Booked job
- Callback requested
- Interested, needs access
- Price not agreed
- Spam / bot
- Wrong number
- Job seeker
- Existing customer
How commercial property marketing should be structured
The audience is small and each let is worth a great deal, so precision matters more than volume here.
A page per building
Real pages carrying the building name, location the way occupiers think about it, available units with sizes and tenure, and legible floor plans. Not a PDF.
Availability held once
One source publishing to the website, the portal feed and the agent circulation together. Availability showing units let last year is worse than no page at all.
Paid search drawn tight
Size and type qualifiers, tight geography, landing on the specific building page, with negatives reviewed monthly because the wrong intent traffic here is relentless.
Viewings measured, not forms
The conversion that matters is a viewing, and it often arrives by phone. Call tracking and an outcome coming back from whoever runs the viewings.
A portal listing disappears the day the unit lets. Your own building page keeps earning, and it is already ranking before the next void.
What landlords and agents ask us
Is it worth marketing a building that is fully let?
Yes, at a low level. Keeping the page live and current means you have search presence in place before the next void rather than starting from nothing when a tenant serves notice, and it builds a register you can call on.
Are you trying to replace our agents?
No. Agents are a channel and they respond to the same things occupiers do. What we do is make it easy for them to represent you well, and capture the direct enquiries that arrive earlier and with more context.
Should each estate have its own website?
For a large park or a flexible workspace brand with its own identity, sometimes. For most portfolios, no. Separate sites split your authority and multiply the maintenance, and abandoned satellite sites are common in this sector.
Our volumes are low. Can you even measure anything?
Low volume makes it easier, not harder. When you get twenty enquiries a month you can afford to know exactly what happened to every one of them.
Get in touch about marketing your commercial property
We will look at how your estate performs in search, where demand is being intercepted, and what it would take to capture more of it directly.
