A Different Approach To Digital Marketing
Ecommerce does not always mean Add to Basket and Checkout. We build online stores around the way your customers actually buy.
For some businesses ecommerce is straightforward: a customer finds a product, adds it to a basket and pays. For others — particularly specialist and B2B suppliers — the real buying process involves product selection, a quotation, an approval and a purchase order long before any money changes hands.
We build both, on WordPress and WooCommerce, with the integrations and tracking needed to run them properly.
Plenty of specialist businesses are told they need a conventional online shop, then find the standard basket-and-checkout journey does not fit how they actually sell.
Prices may depend on specification, volume or contract. Orders may need sign-off. Products may need discussing before anyone commits. Forcing that into a normal checkout usually means losing the enquiry altogether.
We build quote-led ecommerce, where customers browse a full product catalogue, select what they need and submit it as a quotation request rather than an immediate purchase.
You keep the sales conversation. The customer gets the convenience of a proper product catalogue with search, filtering and specifications. Nothing is lost to a checkout that was never appropriate.
Anti-Ligature Shop supplies ligature-resistant products into healthcare, custodial and secure environments — a specification-led market where buyers are procurement teams, not consumers.
We built the platform on WordPress and WooCommerce using a multisite structure that supports several sub-brands from one technical foundation, with a quotation-based purchasing journey rather than a conventional checkout.
We also work with Shopify where it is genuinely the better fit.
An ecommerce site that cannot tell you which products, campaigns and channels produce revenue is very hard to grow.
We set up ecommerce tracking properly at build time — purchase and enquiry events, product-level reporting and campaign attribution — so the marketing decisions that follow are based on something solid.
Ecommerce projects vary enormously depending on catalogue size, integrations and how unusual the buying process is.
Website projects start from £2,000. Bespoke development work — custom quote systems, stock integrations, trade portals — typically starts from £5,000.
Tell us how your customers buy and we will tell you what it would take to build.
Selling something that does not fit a standard checkout? That is usually the interesting part. Tell us about it.
Tenant Angels – Social Media Marketing
Within 6 weeks Digital Approach reduced the cost per lead from £181 to £9 per lead and increased the amount of nearly 8 fold.
Everkool Website Design
We designs a new website to convert more users. We increased conversion by 32%
Prima Cleaners Facebook Marketing
We created location-based averts within several miles from each branch and prominently promoted before and after shots. Increased direct messaged by 300% and over 100 comments within the first week.
Certified Google Partner
Client advertising spend managed every month
Liverpool based, working with businesses across the UK
