Insights
Practical writing on lead generation, paid media, tracking and the software that holds it all together. No industry news, just the things we get asked about most.
Paid Media
Plenty of enquiries, no revenue. The problem is almost never the bidding. It is what you told the platform to count as success.
Read the guide: Google Ads Is Generating Leads but No Sales. Here Is Why.Tracking & Analytics
Analytics shows you clicks. Your accounts show you money. Closing the gap between them is the most valuable tracking work most businesses never do.
Read the guide: How to Track Which Marketing Actually Generates RevenuePaid Media
The honest answer is not a percentage of turnover. It is whatever buys enough enquiries to tell you something true. Here is how to work it out.
Read the guide: How Much Should You Spend on Google Ads?Lead Generation
Buyers search for places, not builders. A practical look at development-led marketing, why reservations beat enquiries, and where the sales office fits in.
Read the guide: Lead Generation for Housebuilders: How New Home Enquiries Actually HappenTracking & Analytics
Two systems, two numbers, one uncomfortable meeting. Nine reasons the counts differ, and how to tell a normal gap from a real problem.
Read the guide: GA4 Says One Thing, Your CRM Says Another. Which Is Right?Web & Software
Three agencies, three wildly different quotes. Here is what genuinely drives the number, what is usually excluded, and the questions that make quotes comparable.
Read the guide: What a New Website Should Actually Cost, and What Makes It ExpensiveWeb & Software
The licence is rarely the real cost. A practical framework for deciding when to buy, when to build, and why the answer is usually a bit of both.
Read the guide: Buy or Build: When Off-the-Shelf Software Stops WorkingLead Generation
Occupiers search for space by location, size and type. If your own buildings do not rank for their own names, someone else is capturing the demand you created.
Read the guide: Commercial Property Marketing: How to Fill Units Without Relying on PortalsTracking & Analytics
If your report leads with impressions and rankings, it is measuring effort. Here are the numbers that inform a decision, and the questions to ask your agency.
Read the guide: Marketing Reports: The Metrics That Matter and the Ones That FlatterWeb & Software
A good brief describes the problem, not the solution. What to include, what to leave out, and why naming your budget gets you better proposals.
Read the guide: How to Write a Brief for a Website or Software ProjectNext step
Tell us what you are trying to grow and we will tell you, plainly, what we would do about it and what it would cost.
Certified Google Partner
Client advertising spend managed every month
Liverpool based, working with businesses across the UK
© 2026 Digital Approach. All rights reserved.
Digital Approach is a trading name of Leverage Digital Limited, registered in England & Wales.