Insights
Practical writing on lead generation, paid media, tracking and the software that holds it all together. No industry news, just the things we get asked about most.
Web & Software
Redesigns go wrong in predictable ways, and almost all of them are decided before the first design is shown. The list we work through with clients at the start.
Read the guide: Website Redesign Checklist: What to Sort Before You StartWeb & Software
Three agencies, three very different numbers. What actually drives redesign cost, what is usually excluded, and why a redesign costs a fraction of a rebuild.
Read the guide: How Much Does a Website Redesign Cost?Web & Software
Looking dated is the most common reason given for replacing a website and one of the weakest. How to tell which of the three you actually need.
Read the guide: Does Your Website Need a Redesign, a Rebuild, or Neither?Web & Software
Rankings are not lost because the design changed. They are lost because the addresses changed and nothing told Google where things went. Here is how to avoid it.
Read the guide: How to Redesign a Website Without Losing Your Google RankingsPaid Media
Plenty of enquiries, no revenue. The problem is almost never the bidding. It is what you told the platform to count as success.
Read the guide: Google Ads Is Generating Leads but No Sales. Here Is Why.Tracking & Analytics
Analytics shows you clicks. Your accounts show you money. Closing the gap between them is the most valuable tracking work most businesses never do.
Read the guide: How to Track Which Marketing Actually Generates RevenuePaid Media
The honest answer is not a percentage of turnover. It is whatever buys enough enquiries to tell you something true. Here is how to work it out.
Read the guide: How Much Should You Spend on Google Ads?Lead Generation
Buyers search for places, not builders. A practical look at development-led marketing, why reservations beat enquiries, and where the sales office fits in.
Read the guide: Lead Generation for Housebuilders: How New Home Enquiries Actually HappenTracking & Analytics
Two systems, two numbers, one uncomfortable meeting. Nine reasons the counts differ, and how to tell a normal gap from a real problem.
Read the guide: GA4 Says One Thing, Your CRM Says Another. Which Is Right?Web & Software
Three agencies, three wildly different quotes. Here is what genuinely drives the number, what is usually excluded, and the questions that make quotes comparable.
Read the guide: What a New Website Should Actually Cost, and What Makes It ExpensiveNext step
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