A Different Approach To Digital Marketing
More forms is easy. More of the right enquiries is the job. We build campaigns around the opportunities you actually want to win — then measure whether they arrived.
Client advertising spend managed every month
Cost per lead on a recent new-homes campaign
Enquiries generated in 30 days on a single solar campaign
Take a service with 10,000 monthly searches in your area. Only a proportion of those people — often a third to a half — are genuinely planning the project. The rest are researching, price-checking or simply curious.
Campaigns built for volume collect all of them. Campaigns built for quality concentrate budget on the people actually in the market, and accept fewer, considerably better enquiries.
Two campaigns can produce 30 leads each at the same cost per lead. One yields fifteen real opportunities, the other three. Only one report shows the difference.
Search terms tell you what someone typed. Audience signals tell you who they are and what else they are doing. Good campaigns use both.
We layer audience signals over search targeting — the browsing behaviour that indicates a real project rather than idle curiosity.
Geographic targeting set to an area you can actually serve well, rather than spread thin across a whole region.
Consumer, trade and specifier enquiries need different messaging, different budgets and different landing pages.
Review the account, tracking, search terms and categories to find where budget works and where it is wasted.
Rebuild around customer type, product category and buying intent so budget can follow performance.
Call and form tracking in place before spending properly, so good and bad leads are both visible.
Search term reviews, negatives, ad testing, audience testing and budget movement against lead quality.
Monthly reporting on verified good leads, CPA, conversion rate and category performance.
A selection of paid social lead-generation results taken from live campaign reporting over the periods stated. In two of these campaigns roughly a quarter of all enquiries arrived by telephone — invisible to any report counting form fills alone.
A large share of enquiries for service and trade businesses still arrive by telephone, and those calls are usually missing from a standard advertising report.
We use Clear Ring to connect calls, forms and customer journeys back to the campaigns and keywords that produced them.
This is not a reporting nicety. It changes which campaigns look successful, and therefore where next month’s budget goes.
Lead generation is priced per campaign, because the economics vary enormously by sector — a £50 trade enquiry and a £5 consumer enquiry need completely different approaches. Google Ads management starts from £500 per month plus your advertising spend.
Whichever suits where your customers actually are. That may be Google Ads, Microsoft Advertising, Meta, LinkedIn, SEO or a combination. We do not run every platform by default.
Paid campaigns can generate enquiries within days of launch. What takes longer is the tuning — a few weeks of lead-quality data is usually needed before we can confidently move budget towards what works.
Where your systems can feed that outcome data back, yes — and it makes a substantial difference to how campaigns are optimised. Where they cannot, we work from the best proxy available and are clear about the limits.
Tell us that, and we will tell you how we would go and find more of them.
Certified Google Partner
Client advertising spend managed every month
Liverpool based, working with businesses across the UK
