A Different Approach To Digital Marketing
Within 6 weeks Digital Approach reduced the cost per lead from £181 to £9 per lead and increased the amount of nearly 8 fold.
Tenant Angels approached Digital Approach after using a Manchester-based PPC specialist. They needed to increase the leads generated and lower the cost per lead.
After an initial discussion, it was clear they were losing money.
They were paying £181 per lead with a conversion rate of 1 in 5. Costing them nearly £1,000 to make one sale worth £250. We reviewed there currently ad accounts and completely overhauled the campaigns. We also created them a new website and implicated conversion tracking to optimise the campaigns going forward. This gave us and the client a clear picture of what campaigns were working better than others. We implemented a re-marketing campaign to bring back lost customers.
Within 6 weeks, Digital Approach reduced the cost per lead from £181 to £9 per lead and increased the amount of nearly 8 fold. After a couple of more weeks, we then reduced the cost per lead down to £3.23 while maintaining the clients budget meaning the client gets more results for the same budget.
Certified Google Partner
Client advertising spend managed every month
Liverpool based, working with businesses across the UK
